Local Search Marketing: Promoting Your Practice on Google Places

When it comes to the world of local search, Google Places is currently the most important service for businesses to be listed on correctly. The information that is provided in these listings is pooled from when visitors are consulting Google Maps, conducting local searches through Google itself or using some of Google’s new local services […]

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The GROW Coaching Model

The GROW model is one of a handful of coaching tools designed for problem solving that many professional coaches use to help clients identify and reach their goals. This model was created during the late 1980s by Alan Fine, John Whitmore and Graham Alexander and quickly became a key component of executive coaching training throughout […]

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Six Common Coaching Mistakes

Six Common Coaching Mistakes

No matter how much time and effort new coaches put into their training, the fact of the matter is that nothing beats face-to-face experience with real world clients. Although you will inevitably find that becoming a coaching master takes time, you can save yourself from the most common coaching pitfalls by avoiding the following coaching […]

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Why Coaching Works

The profession coaching industry has been growing exponentially during the last decade for one reason: Coaching works. Other approaches like counseling and mentoring are designed to address patterns of behavior or telling people what they need to do in order to improve themselves. Coaching is based on allowing clients to set the agenda themselves and […]

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Sand sculpture of Freud with a patient (Image by RHaworth)

What isn’t Coaching?

While the true coaching process is essentially simple, you should recognize that there is a lot of misunderstanding out there about what coaching entails. Clients frequently seek out professional coaches without knowing exactly what the process entails. As a coach, you must be able to spot some common misconceptions immediately in order to correct their […]

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What is Coaching?

Since the first modern coaching models were first developed during the latter half of the 20th century, coaching has rapidly spread across the world as both a profession and a communication technique that has been applied to everything from corporate management to personal growth. Professional life and business coaches have helped countless clients realize that […]

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